Shopify is the best platform for online entrepreneurs. The content management system (CMS) has user-friendly features that can be used to increase your online sales. This article focuses on how to apply various features offered by Shopify to increase your client base and sales volume.

• Branding – Clients are attracted by an outstanding store that has appealing features. Shopify offers you various tools that you can customize to create a unique online e-store. These features include various colour schemes, templates and themes. You can create an amazing brand by customizing these features.
•  Shopping cart – There are various features that support your online shopping cart. These include inbuilt security and dependable payment system. The data that clients offer you is important and must be protected. Shopify has security features that ensure that your client’s information is guarded. With Shopify security features, you don’t anticipate any hacking of your site by hackers and malicious elements. In terms of the payment system, Shopify offers clients various payment alternatives including digital and in-person payments. In fact, Shopify has over 100 payment choices and clients can choose the best option that they’re comfortable with.
• Store administration features – There are various features that help you administer your store smoothly and provide products according to the needs of clients. With Shopify website experts, you get relevant data about various clients and show them the products that they may require. You can also see the network of your client and strategize on has to attract them to your store too. You can create client account using Shopify features a move that will assist you to target each client with relevant information.
•  SEO marketing tactics – Content is a very essential aspect of any business operating online. The aim of the business is to attract as many clients as possible. To attain this intention, the business must supply enough and relevant content in the form of blogs and articles. The content must be search engine optimized to enable your business to be visible as a result of excellent ranking. When you want to succeed in your content marketing, you must focus your attention to critical aspects of your content including H1 tags, title, an meta tags. Shopify has features that market your business through the creation of promo codes, gift cards, provision of discount to some clients.
• Analytics and reports – The enable you to understand how your business is faring online, Shopify has analytic features that offer you information on who visited your online store, how long they stayed there, what they bought and what other products are related to whatever they bought. You can get reports in the form of charts and graphs on how traffic is visiting your store.